747 plot-buyer clicks in seven days at ₹2.81 each.
What was happening.
Maa Gandheshwari Vatika sells premium lands and plots around Bokaro. Land is a high-consideration purchase: buyers want location, clear titles and trust before they ever call.
What was really in the way.
Earlier activity was sporadic, which meant Meta's delivery never stabilised and every restart paid the learning cost again. Land buyers also scroll past static "plots available" posters.
“A voiceover video that walks the buyer through the site, combined with a campaign left to run consistently for a full week, will lower click costs and keep delivery stable.”
What changed.
We ran Lead Phase 2 as a single always-on campaign for seven straight days, led by a voiceover video ad, with festive brand moments (like Janmashtami) keeping the name warm between campaigns. The trust signals — prime location, clear title, safe investment — appear in every asset.
What we shipped.
What the data says.
| Metric | Lead Phase 2 · 27 Apr – 3 May 2026 |
|---|---|
| Days active | 7 of 7 |
| Cost per click | ₹2.81 |
| CPM | ₹48.99 |
| Total spend | ₹2,117.54 |
What it meant.
Seven days of uninterrupted delivery produced 747 clicks from 33,644 people for ₹2,117 — for a product where a single sale is worth lakhs. The lesson for the next phase: consistency beats bursts. The engine's next job is converting those clicks faster, with instant WhatsApp follow-up and site-visit booking.
Want this kind of thinking on your numbers?
Tell us where growth is stuck. We'll tell you honestly whether we can fix it — and what it would take.